Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users.[5] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites.[6][7] Services are offered under a pay-per-click (PPC) pricing model, and a cost-per-view (CPV) pricing model.
History
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Google launched AdWords in the year 2000.[1] Initially, Google itself would set up and manage advertisers’ campaigns. Google then introduced a self-service AdWords portal for small businesses that wanted to manage their own campaigns.